There is this balance that exists between creativity and innovation, and productivity with compensation in the business world. Businesses strive to reach the highly productive, high income generating status associated with successful companies. There is this limit however to just how long businesses can remain stable in their productivity and compensation for the time and effort when changes are not happening. As a result of this concern, businesses try to be mostly productive and generating revenues, spending a little of this money and time trying to produce innovative new products, products which can be added to their list of offerings for generating new revenues.
When attempts made by businesses cease or become so infrequent and non-productive that the stability of the company is at risk, it is already too late to try to initiate a recovery often. The preparations needed for such a business to keep up with the competition is lost. This is what is currently happening with the application of GIS to the Big Data world in big business. Big business failed to keep up with one or more of the three legs for progress defined in a recent ‘three-legged stool’ image use to depict businesses and progress in a book on innovations and success.
It is one thing to have data and to know there must be something out there that you can do with this data. It means nothing however if you cannot make this productivity accomplished due to your data materialize. When you make an end product materialize from your data, that product has to have some value and newness. The purpose here is not to reinvent the wheel, but rather to invent a better wheel than there was before, a wheel that can accomplish many times more than what was out there prior to taking the first steps to inventing this new wheel.
Right now, GIS is to the business world what the wheel is to the first automobile. Companies can see where they need to place that wheel, but once it is there have no idea of what to do with it. Companies right now are generating old style GIS products that are neither innovative nor much value to the business world or related service industry. I cannot take the coarse products that have been produced for generations by hand, reproduced now technologically, and come up with any new visions or ideas. That is because business has merely changed to business only slightly, like using oil based ribber instead of Hevea latex Brazilian rubber to make the tires for for your corporate vehicles. So even though there is some sort of progress being made at the business or industry level, there is no improvement in knowledge, no improvement in manpower generated skills and outcomes, no improvement or success in terms of the value of your business. You are just another of many who can produce, run the conveyor belt, without much of an idea of where that product you are placing on that conveyor belt is going to go, or how it is going to look once it reaches the end of its factorial travels, workplace trials and consumer-business generated tribulations. Companies today are not at all creative with GIS, and even worse, the Big Data world is forced to go back several decades in terms of their knowledge base because they failed to find the right Managers and Directors to oversee the implementation of this change in the information world. Not only are we spending way too much time with trying to remain productive, we have sacrificed so much time by failing to keep up with technology that all of a student, innovation and creativity are no longer an asset in the workplace. Big Businesses lost the recipe needed to turn latex into a tire.