SKS7000

 

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FIGURE 4

Three Intensive Growth Strategies: Ansoff’s Product–Market Expansion Grid

001_ProductsMarketingStrategies

Source: Adapted and reprinted by permission, Harvard Business Review. From “Strategies for Diversification,” by Igor Ansoff, September–October 1957. Copyright © 1957 by the President and Fellows of Harvard College. All rights reserved.  From

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TABLE 4

The 12 Dimensions of Business Innovation

  • Platforms
  • Customers
  • Customer Experience
  • Value Capture
  • Organization
  • Supply Chain
  • Where
  • Networking

The four NPHG is engaged in:

  1. Offerings
  2. Solution
  3. Process
  4. Brandname Leverage for New Domain

SWOT assessment of NPHG.

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

Employing a Geographic Marketing Routine

Subdivide products into regions, develop sales strategies designed for particular regions.

  • Employ PRIZM clustering
  • Demographics
  • Age-Lifestyle Stages