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Three Intensive Growth Strategies: Ansoff’s Product–Market Expansion Grid
Source: Adapted and reprinted by permission, Harvard Business Review. From “Strategies for Diversification,” by Igor Ansoff, September–October 1957. Copyright © 1957 by the President and Fellows of Harvard College. All rights reserved. From
The 12 Dimensions of Business Innovation
- Customer Experience
- Value Capture
- Supply Chain
The four NPHG is engaged in:
- Brandname Leverage for New Domain
SWOT assessment of NPHG.
Employing a Geographic Marketing Routine
Subdivide products into regions, develop sales strategies designed for particular regions.
- Employ PRIZM clustering
- Age-Lifestyle Stages